football. i’m lovin’ it.
Macca’s have always played a huge part
in sponsoring all kinds of sports across Australia,
and in 2021 they became the official sponsors of the
A-Leagues, Australia’s professional football league.

With an eye on the environment and fair play,
we partnered with Channel 10 to create a campaign
that spread across TV, social, OOH and POS - enlisting
the help of a few A-Leagues stars along the way.







WE RECRUITED THE HELP 
OF SOME OF OUR
A-LEAGUE STARS TO CRATE
A TikTok CHALLENGE THAT
ENCOURAGED FANS TO JOIN IN










WE ALSO USED
SOME OF OUR MOST
ICONIC McDonald’s
MENU ITEM TO BRIN OUR
A-LEAGUES SPONSORSHIP
TO LIFE ACROSS
ALL SOCIAL CHANNELS


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