Dove 10 vs 10
Despite platform age-gating, girls as young as 10
are being exposed to harmful social media content
that pressures them to adopt anti-ageing skincare regimes.
This could permanently damage their skin,
and their self-esteem. Dove sparked a global conversation
by asking one simple question: When did 10 stop looking like 10?
The provocative campaign contrasted two worlds –
one full of carefree fun, one full of angst and self-awareness.
are being exposed to harmful social media content
that pressures them to adopt anti-ageing skincare regimes.
This could permanently damage their skin,
and their self-esteem. Dove sparked a global conversation
by asking one simple question: When did 10 stop looking like 10?
The provocative campaign contrasted two worlds –
one full of carefree fun, one full of angst and self-awareness.
WE PARTNERED
WITH REAL
WOMEN AND
GIRLS
TO SHOW
AN UNSCRIPTED
LOOK AT TEN
NOW AND THEN
FULL PAGE ADS
BROUGHT THE ISSUE
TO LIGHT IN
NATIONAL
UK NEWSPAPER
AND MAJOR
PRINT TITLES
WE TOOK
THE TREND OFF TIKTOK
AND CONFRONTED
PARENTS IN
TARGETED OOH
NEAR MALLS AND
SEPHORA OUTLETS
EVERY PLACEMENT DROVE
TO FREE ONLINE RESOURCES
(DEVELOPED WITH LEADING DERMATOLOGISTS)
DESIGNED TO HELP PARENTS AND CAREGIVERS
INITIATE HEALTHY CONVERSATIONS
PEOPLE WERE
DRIVEN TO
CREATE CONTENT
AND POST ACROSS
SOCIAL MEDIA
Appetising Ads
Over the years, smartphones have become
an integral part of our everyday lives and the sight
of apps is an everyday occurrence.
This coupled with the fact that Macca’s have been
driving customers to their mymacca’s app made us think,
why don’t we use apps to recreate our recognisable
menu items in an interesting visual way?
an integral part of our everyday lives and the sight
of apps is an everyday occurrence.
This coupled with the fact that Macca’s have been
driving customers to their mymacca’s app made us think,
why don’t we use apps to recreate our recognisable
menu items in an interesting visual way?
USING MINIMALIST
BUT EYE-CATCHING DESIGN,
WE TRANSFORMED APP ICONS
INTO SOME OF McDONALD’S
MOST ICONIC FOOD ITEMS
Solo Kama Sutra
COVID-19 has put us in self-isolation, it was a tough
moment to everyone and it was even worse
for single people, amplifying the feeling of isolation.
Thinking of it, we wanted to help.
You can check the website here and download your guide!
moment to everyone and it was even worse
for single people, amplifying the feeling of isolation.
Thinking of it, we wanted to help.
You can check the website here and download your guide!
IN ORDER
TO BRING WELLNESS
TO THOSE PEOPLE
WHO WERE
STRUGGLING
WITH THIS MOMENT,
WE CREATED
THE SOLO KAMA SUTRA
FOR WHO
WAS NOT SINGLE
OR NOT IN ISOLATION
ANYMORE,
NO PROBLEM!
ALL THE POSITIONS
IN EACH BOOK
WERE COMPATIBLE
WITH EACH OTHER
WE SPREAD
THE CAMPAIGN
THROUGH WEBSITE,
SOCIAL MEDIA
AND STREET POSTERS,
ALLOWING PEOPLE
TO DOWNLOAD
THE E-BOOK FOR FREE
The Science of Feeling Good
Laser Clinics is backed by a lot of medical expertise.
But they don’t just promise you incredible clinical results,
they guarantee a confidence you can feel.
With these promises, we have launched a global campaign
under the new platform: ‘The Science of Feeling Good’
But they don’t just promise you incredible clinical results,
they guarantee a confidence you can feel.
With these promises, we have launched a global campaign
under the new platform: ‘The Science of Feeling Good’
All Colours Against Racism
In 2014, in the most important Latin America soccer
championship, a famous Brazilian soccer player
was a victim of racism.
So, we decided to send an important message.
championship, a famous Brazilian soccer player
was a victim of racism.
So, we decided to send an important message.
THE FACT
TOUCHED
ALL THE
BRAZILIANS,
INCLUDING
THE PRESIDENT
WE ASKED KIDS
TO COLOUR
DRAWINGS
OF PLAYERS
FROM THE
BRAZILIAN TEAM
AS THEY SAW THEM
WE AIRED
THE MESSAGE
ON THE
HIGHEST-RATED
PAY TV EVENT
ON THE RETURN
MATCH DAY
