Dove #NewYearsUnresolution
The social pressure of ‘new year, new you’
has such a toxic effect that 1 in 2 women
make New Year’s resolutions because they’re
dissatisfied with their bodies.
The new year has become a time when many women
pick apart their bodies and internalise body hate.
Resulting in the startling stat that 1 in 3 women
would give up a year of their life for the ‘perfect’ body.
Dove created a positive social movement
to inspire women to shift from self hate to radical
self acceptance by making positive,
realistic and self-affirming Unresolutions for 2025.
has such a toxic effect that 1 in 2 women
make New Year’s resolutions because they’re
dissatisfied with their bodies.
The new year has become a time when many women
pick apart their bodies and internalise body hate.
Resulting in the startling stat that 1 in 3 women
would give up a year of their life for the ‘perfect’ body.
Dove created a positive social movement
to inspire women to shift from self hate to radical
self acceptance by making positive,
realistic and self-affirming Unresolutions for 2025.
WE ESTABLISHED
THE PROBLEM
IN AN EMOTIONAL FILM
THAT FOLLOWED
A YEAR OF
A REAL WOMAN’S LIFE
WOMEN OF
INFLUENCE TOOK
TO SOCIAL MEDIA
TO RIP UP THEIR PAST
TOXIC RESOLUTIONS
AND MAKE
POSITIVE NEW ONES
WE TOOK
THIS FROM FEEDS
AND INTO
THE REAL WORLD
FOR ALL TO SEE
WE TOOK
THIS FROM FEEDS
AND INTO
THE REAL WORLD
FOR ALL TO SEE
THIS FROM FEEDS
AND INTO
THE REAL WORLD
FOR ALL TO SEE
WOMEN ALL OVER
THE WORLD
CREATED CONTENT
AND POSTED ACROSS
SOCIAL MEDIA
AN AR FILTER
HELPED WOMEN
FIND POSITIVE
UNRESOLUTIONS
WE INVITED
WOMEN TO JOIN US IN 31 DAYS OF ACTION WITH EXPERT CREATED CONTENT TO DRIVE LASTING BEHAVIOUR CHANGE
WOMEN TO JOIN US IN 31 DAYS OF ACTION WITH EXPERT CREATED CONTENT TO DRIVE LASTING BEHAVIOUR CHANGE
Dove 10 vs 10
Despite platform age-gating, girls as young as 10
are being exposed to harmful social media content
that pressures them to adopt anti-ageing skincare regimes.
This could permanently damage their skin,
and their self-esteem. Dove sparked a global conversation
by asking one simple question: When did 10 stop looking like 10?
The provocative campaign contrasted two worlds –
one full of carefree fun, one full of angst and self-awareness.
are being exposed to harmful social media content
that pressures them to adopt anti-ageing skincare regimes.
This could permanently damage their skin,
and their self-esteem. Dove sparked a global conversation
by asking one simple question: When did 10 stop looking like 10?
The provocative campaign contrasted two worlds –
one full of carefree fun, one full of angst and self-awareness.
WE PARTNERED
WITH REAL
WOMEN AND
GIRLS
TO SHOW
AN UNSCRIPTED
LOOK AT TEN
NOW AND THEN
FULL PAGE ADS
BROUGHT THE ISSUE
TO LIGHT IN
NATIONAL
UK NEWSPAPER
AND MAJOR
PRINT TITLES
WE TOOK
THE TREND OFF TIKTOK
AND CONFRONTED
PARENTS IN
TARGETED OOH
NEAR MALLS AND
SEPHORA OUTLETS
EVERY PLACEMENT DROVE
TO FREE ONLINE RESOURCES
(DEVELOPED WITH LEADING DERMATOLOGISTS)
DESIGNED TO HELP PARENTS AND CAREGIVERS
INITIATE HEALTHY CONVERSATIONS
PEOPLE WERE
DRIVEN TO
CREATE CONTENT
AND POST ACROSS
SOCIAL MEDIA
Appetising Ads
Over the years, smartphones have become
an integral part of our everyday lives and the sight
of apps is an everyday occurrence.
This coupled with the fact that Macca’s have been
driving customers to their mymacca’s app made us think,
why don’t we use apps to recreate our recognisable
menu items in an interesting visual way?
an integral part of our everyday lives and the sight
of apps is an everyday occurrence.
This coupled with the fact that Macca’s have been
driving customers to their mymacca’s app made us think,
why don’t we use apps to recreate our recognisable
menu items in an interesting visual way?
USING MINIMALIST
BUT EYE-CATCHING DESIGN,
WE TRANSFORMED APP ICONS
INTO SOME OF McDONALD’S
MOST ICONIC FOOD ITEMS
Solo Kama Sutra
COVID-19 has put us in self-isolation, it was a tough
moment to everyone and it was even worse
for single people, amplifying the feeling of isolation.
Thinking of it, we wanted to help.
You can check the website here and download your guide!
moment to everyone and it was even worse
for single people, amplifying the feeling of isolation.
Thinking of it, we wanted to help.
You can check the website here and download your guide!
IN ORDER
TO BRING WELLNESS
TO THOSE PEOPLE
WHO WERE
STRUGGLING
WITH THIS MOMENT,
WE CREATED
THE SOLO KAMA SUTRA
FOR WHO
WAS NOT SINGLE
OR NOT IN ISOLATION
ANYMORE,
NO PROBLEM!
ALL THE POSITIONS
IN EACH BOOK
WERE COMPATIBLE
WITH EACH OTHER
WE SPREAD
THE CAMPAIGN
THROUGH WEBSITE,
SOCIAL MEDIA
AND STREET POSTERS,
ALLOWING PEOPLE
TO DOWNLOAD
THE E-BOOK FOR FREE
The Science of Feeling Good
Laser Clinics is backed by a lot of medical expertise.
But they don’t just promise you incredible clinical results,
they guarantee a confidence you can feel.
With these promises, we have launched a global campaign
under the new platform: ‘The Science of Feeling Good’
But they don’t just promise you incredible clinical results,
they guarantee a confidence you can feel.
With these promises, we have launched a global campaign
under the new platform: ‘The Science of Feeling Good’
