Dove 10 vs 10
Despite platform age-gating, girls as young as 10
are being exposed to harmful social media content
that pressures them to adopt anti-ageing skincare regimes.
This could permanently damage their skin,
and their self-esteem. Dove sparked a global conversation
by asking one simple question: When did 10 stop looking like 10?
The provocative campaign contrasted two worlds –
one full of carefree fun, one full of angst and self-awareness.
are being exposed to harmful social media content
that pressures them to adopt anti-ageing skincare regimes.
This could permanently damage their skin,
and their self-esteem. Dove sparked a global conversation
by asking one simple question: When did 10 stop looking like 10?
The provocative campaign contrasted two worlds –
one full of carefree fun, one full of angst and self-awareness.
WE PARTNERED WITH REAL
WOMEN AND GIRLS
TO SHOW
AN UNSCRIPTED LOOK
AT 10 NOW AND THEN
FULL PAGE ADS BROUGHT
THE ISSUE TO LIGHT IN
NATIONAL UK NEWSPAPER
AND MAJOR PRINT TITLES
WE TOOK THE TREND
OFF TIKTOK AND CONFRONTED
PARENTS IN TARGETED OOH
NEAR MALLS AND SEPHORA OUTLETS
EVERY PLACEMENT DROVE
TO FREE ONLINE RESOURCES
(DEVELOPED WITH LEADING DERMATOLOGISTS)
DESIGNED TO HELP PARENTS AND CAREGIVERS
INITIATE HEALTHY CONVERSATIONS
PEOPLE WERE DRIVEN
TO CREATE CONTENT AND POST
ACROSS SOCIAL MEDIA
Appetising Ads
Over the years, smartphones have become
an integral part of our everyday lives and the sight
of apps is an everyday occurrence.
This coupled with the fact that Macca’s have been
driving customers to their mymacca’s app made us think,
why don’t we use apps to recreate our recognisable
menu items in an interesting visual way?
an integral part of our everyday lives and the sight
of apps is an everyday occurrence.
This coupled with the fact that Macca’s have been
driving customers to their mymacca’s app made us think,
why don’t we use apps to recreate our recognisable
menu items in an interesting visual way?
USING MINIMALIST
BUT EYE-CATCHING DESIGN,
WE TRANSFORMED APP ICONS
INTO SOME OF McDONALD’S
MOST ICONIC FOOD ITEMS
Solo Kama Sutra
COVID-19 has put us in self-isolation, it was a tough
moment to everyone and it was even worse
for single people, amplifying the feeling of isolation.
Thinking of it, we wanted to help.
You can check the website here and download your guide!
moment to everyone and it was even worse
for single people, amplifying the feeling of isolation.
Thinking of it, we wanted to help.
You can check the website here and download your guide!
IN ORDER TO BRING WELLNESS
TO THOSE PEOPLE WHO
WERE STRUGGLING
WITH THIS MOMENT,
WE CREATED
THE SOLO KAMA SUTRA
FOR WHO WAS NOT SINGLE
OR NOT IN ISOLATION ANYMORE,
NO PROBLEM!
ALL THE POSITIONS
IN EACH BOOK WERE COMPATIBLE
WITH EACH OTHER
WE SPREAD THE CAMPAIGN
THROUGH WEBSITE, SOCIAL MEDIA
AND STREET POSTERS, ALLOWING PEOPLE
TO DOWNLOAD THE E-BOOK FOR FREE
The Science of Feeling Good
Laser Clinics is backed by a lot of medical expertise.
But they don’t just promise you incredible clinical results,
they guarantee a confidence you can feel.
With these promises, we have launched a global campaign
under the new platform: ‘The Science of Feeling Good’
But they don’t just promise you incredible clinical results,
they guarantee a confidence you can feel.
With these promises, we have launched a global campaign
under the new platform: ‘The Science of Feeling Good’
All Colours Against Racism
In 2014, in the most important Latin America soccer
championship, a famous Brazilian soccer player
was a victim of racism.
So, we decided to send an important message.
championship, a famous Brazilian soccer player
was a victim of racism.
So, we decided to send an important message.
THE FACT TOUCHED
ALL THE BRAZILIANS,
INCLUDING THE PRESIDENT
WE ASKED KIDS
TO COLOUR DRAWINGS
OF PLAYERS FROM
THE BRAZILIAN TEAM
AS THEY SAW THEM
WE AIRED THE MESSAGE
ON THE HIGHEST-RATED
PAY TV EVENT
ON THE RETURN MATCH DAY
