Appetising Ads
Over the years, smartphones have become
an integral part of our everyday lives and the sight
of apps is an everyday occurrence.
This coupled with the fact that Macca’s have been
driving customers to their mymacca’s app made us think,
why don’t we use apps to recreate our recognisable
menu items in an interesting visual way?

So, that’s what we did. Using minimalist but
eye-catching design, we transformed app icons
into some of McDonald’s most iconic food items.

AD ········· Alex Collares✌️️
CW ········· Sean Vrabel
CD ········· Jack Nunn
CD ········· Dan Saunders
ECD ········ Matt Chandler

CCO ········ Stephen de Wolf


Solo Kama Sutra
COVID-19 has put us in self-isolation, it was a tough
moment to everyone and it was even worse
for single people, amplifying the feeling of isolation.
Thinking of it, we wanted to help.

In order to bring wellness to those people
who were struggling to cope with this moment,
we created the Solo Kama Sutra. Two free guides
with solo sex position and health information for
single people to enjoy themselves and cope this
sex-isolation in a fun and relaxed way.
For who was not single or was not in isolation anymore,
no problem! All the position in each book
were compatible with each other.

We spread the campaign through website, social media
and street posters, allowing people to download
the e-book for free.

You can check the website here and download your guide!
I hope you enjoy it and have fun.

AD ··········· Alex Collares✌️️
CW ··········· Leo Pitanga
Illustration·· Alex Collares✌️️
Motion ······· Leo Riqueta


All Colours Against Racism
In 2014, in the most important Latin America soccer
championship, a famous Brazilian soccer player
was a victim of racism.

The fact touched all the Brazilians and for the
return match, we decided to send an important message.

We asked kids to colour drawings of players from
the Brazilian team as they saw them and we aired the
message on the highest-rated pay tv event on that day.

AD ··········· Alex Collares✌️️
CW ··········· Alan Markenson
CD ··········· Alex Mendes
CCO··········· André Takeda


Value Means More at Macca’s
From Cheeseburgers to Chicken McNuggets,
we all love a good Macca’s.
So, it’s no surprise that after years
of visiting, we’ve all developed
a few distinctive rituals.
That’s why we decided to bring some of
these unique rituals to life to help promote
the new Macca’s Value platform campaign.

Based across three different promotions
that ran throughout the year,
this concept was developed to work across
all channels and with longevity in mind.


AD ········· Alex Collares✌️️, Jessica Sweemey
CW ········· Sean Vrabel, Lucy Hay
CD ········· Noah Regan
ECD ········ Matt Chandler

CCO ········ Stephen de Wolf


Nothing Hurts More
To launch the new NFL season we realised that
there are lots of things that can hurt us.
But when it comes to the NFL, one thing hurts the most.

Originally created for Latin America’s market,
the USA loved the idea and asked us to have it
in english to also use there.

AD ··········· Alex Collares✌️️
Motion········ Victor Seabra
CW ··········· Alex Mendes
CD ··········· Alex Mendes
CCO··········· André Takeda