From Cheeseburgers to Chicken McNuggets,
we all love a good Macca’s.
So, it’s no surprise that after years
of visiting, we’ve all developed
a few distinctive rituals.
That’s why we decided to bring some of
these unique rituals to life to help promote
the new Macca’s Value platform campaign.

Based across three different promotions
that ran throughout the year,
this concept was developed to work across
all channels and with longevity in mind.

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