Dove #NewYearsUnresolution
The social pressure of ‘new year, new you’
has such a toxic effect that 1 in 2 women
make New Year’s resolutions because they’re
dissatisfied with their bodies.
The new year has become a time when many women
pick apart their bodies and internalise body hate.
Resulting in the startling stat that 1 in 3 women
would give up a year of their life for the ‘perfect’ body.
Dove created a positive social movement
to inspire women to shift from self hate to radical
self acceptance by making positive,
realistic and self-affirming Unresolutions for 2025.
has such a toxic effect that 1 in 2 women
make New Year’s resolutions because they’re
dissatisfied with their bodies.
The new year has become a time when many women
pick apart their bodies and internalise body hate.
Resulting in the startling stat that 1 in 3 women
would give up a year of their life for the ‘perfect’ body.
Dove created a positive social movement
to inspire women to shift from self hate to radical
self acceptance by making positive,
realistic and self-affirming Unresolutions for 2025.
WE ESTABLISHED
THE PROBLEM
IN AN EMOTIONAL FILM
THAT FOLLOWED
A YEAR OF
A REAL WOMAN’S LIFE
WOMEN OF
INFLUENCE TOOK
TO SOCIAL MEDIA
TO RIP UP THEIR PAST
TOXIC RESOLUTIONS
AND MAKE
POSITIVE NEW ONES
WE TOOK
THIS FROM FEEDS
AND INTO
THE REAL WORLD
FOR ALL TO SEE
WE TOOK
THIS FROM FEEDS
AND INTO
THE REAL WORLD
FOR ALL TO SEE
THIS FROM FEEDS
AND INTO
THE REAL WORLD
FOR ALL TO SEE
WOMEN ALL OVER
THE WORLD
CREATED CONTENT
AND POSTED ACROSS
SOCIAL MEDIA
AN AR FILTER
HELPED WOMEN
FIND POSITIVE
UNRESOLUTIONS
WE INVITED
WOMEN TO JOIN US IN 31 DAYS OF ACTION WITH EXPERT CREATED CONTENT TO DRIVE LASTING BEHAVIOUR CHANGE
WOMEN TO JOIN US IN 31 DAYS OF ACTION WITH EXPERT CREATED CONTENT TO DRIVE LASTING BEHAVIOUR CHANGE
