Beat Cancer Off
Studies show that men who ejaculate 21 or more times per month
may significantly reduce their risk of prostate cancer.
So we created an integrated musical campaign encouraging men
to masturbate more to prevent prostate cancer.
Oh, and the art was all done by hand, of course.








WE CREATED
21 POSTERS MADE
WITH  EUPHEMISMS
FOR MALE
MASTURBATION FROM
AROUND THE WORLD











ALL THE
MUSIC VIDEO
AND ART
WAS MADE BY
GOOD OLD HANDS
(NOT AI)










WE FORMED
A PARTNERSHIP
WITH A SOCK BRAND






   






WATCH THE
WHOLE STORY
IN THE CASE STUDY