UA-153085220-1






All Colours Against Racism
In 2014, in the most important Latin America soccer
championship, a famous Brazilian soccer player
was a victim of racism.

The fact touched all the Brazilians and for the
return match, we decided to send an important message.

We asked kids to colour drawings of players from
the Brazilian team as they saw them and we aired the
message on the highest-rated pay tv event on that day.